Marketing Manager

Overview

Job title

Marketing Manager at Anker Innovations (Dubai, UAE) with a focus on Africa markets. This role leads strategy and execution across key African markets, driving brand growth, local market relevance, and consumer engagement through integrated campaigns, partnerships, and go-to-market excellence. This is a strategic and hands-on position with accountability for brand visibility and commercial impact.

About Anker Innovations

Anker Innovations is a global leader in consumer electronics and the parent company of brands including Anker, Soundcore, and eufy. The company operates across Asia, Europe, the Middle East, and North America, empowering smarter lives through innovative technology products trusted by millions.

Key Responsibilities

• Develop and lead 360° marketing strategies tailored to Africa, aligned with brand and commercial objectives, with a strong focus on offline activations.
• Execute integrated campaigns across retail, PR, experiential, and influencer channels, supported by social media and digital amplification.
• Drive offline brand presence through local activations, partnerships, sponsorships, and events to build awareness and engagement.
• Support digital and social media campaigns by managing the regional content calendar with agencies and global teams, ensuring synergy with offline programs.
• Collaborate with sales and product teams to launch new products using market-relevant GTM strategies, retail visibility, and consumer-centric messaging.
• Maximize retail impact through in-store merchandising, POS materials, shopper engagement activities, and seasonal campaign alignment.
• Own and manage regional marketing budgets , allocating spend efficiently to deliver maximum ROI.
• Measure and analyze campaign effectiveness , generating insights to optimize offline and online initiatives.
• Act as brand custodian for the Africa portfolio, maintaining consistent tone, messaging, and customer experience across touchpoints.
• Build and manage relationships with agencies, vendors, distributors, and partners to ensure high-quality execution on time.

Qualifications & Skills

What We Offer / Benefits

If you're passionate about bringing innovative technology to life, building e-commerce momentum, and shaping brand stories that resonate across cultures, we'd love to hear from you.

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