Retail Media Network Manager

Job Summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC's national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.

Key Responsibilities

• RMN Program Development & Launch
• Launch a foundational nationwide RMN program across at least 200 sites and app properties.
• Define inventory strategy, media pricing, and demand partnerships.
• Integrate data, CMS, CRM, and clean-room tools.
• Media Monetization & Campaign Management
• Deliver the first wave of paid campaigns with performance dashboards.
• Develop and implement strategies to maximize media inventory value across digital and physical assets.
• Manage relationships with advertisers and partners to optimize campaign performance.
• Technology & Data Integration
• Oversee integration of clean-room and CRM tools for advanced audience targeting.
• Ensure seamless operation of DSP / SSP / ad server ecosystems.
• Stakeholder Management
• Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
• Secure alignment with senior stakeholders and enable cross-functional collaboration.

Tools and Technologies

Key Performance Indicators (KPIs)

Qualifications