Marketing Lead

Responsibilities

• Conduct market research and identify market trends and opportunities for growth.
• Contribute to the overall business strategy by providing market insights and recommendations.
• Plan, develop, and execute integrated marketing campaigns across various online and offline channels (e.g., digital marketing, social media, content marketing, email marketing, SEO / SEM, advertising, PR, events, traditional media).
• Oversee the creation of compelling marketing materials and content (e.g., website content, blog posts, social media posts, ads, brochures, presentations, videos).
• Manage and coordinate with internal creative teams or external agencies for campaign development and execution.
• Monitor, track, and analyze the performance of marketing campaigns using relevant metrics and analytics tools (e.g., Google Analytics, CRM software).
• Generate regular reports on campaign effectiveness, ROI, and key performance indicators (KPIs).
• Collaborate closely with sales and other internal teams to ensure alignment of marketing efforts with business goals.
• Stay up to date with the latest marketing trends, technologies, and best practices.
• Monitor competitor activities and market landscape to identify opportunities and threats.

We are looking for

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