Marketing Director - Digital Healthcare

Overview

The Marketing Director will lead the development and execution of marketing strategies to promote healthcare technology solutions, with a focus on data and AI-driven products. This role requires a seasoned marketing professional with expertise in B2B technology marketing and healthcare industry knowledge to drive brand awareness and demand generation. The Marketing Director will collaborate with product teams, sales, and executive leadership to position the organization as a leader in healthcare innovation in Abu Dhabi.

Key responsibilities

• Develop and implement marketing strategies to promote data & AI solutions in the healthcare sector.
• Lead brand positioning, content creation, and thought leadership initiatives to enhance market presence.
• Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive lead generation.
• Collaborate with product teams to create compelling messaging for healthcare interoperability, AI, and cloud-based solutions.
• Conduct market research and competitive analysis to identify trends and opportunities in healthcare technology.
• Drive event marketing, including trade shows, webinars, and industry conferences, to showcase solutions.
• Develop metrics-driven marketing plans to measure campaign effectiveness and ROI.
• Build and mentor a high-performing marketing team to execute strategic initiatives.
• Ensure marketing materials comply with healthcare regulations and industry standards.
• Partner with regional stakeholders to tailor marketing strategies for the Abu Dhabi market.

Required skills and experience

Preferred qualifications

Key deliverables

Why join?

About the company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work. ManpowerGroup powers the success of many of the world\'s most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service. ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement. Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including :

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