Director of Player Experience Analytics

Overview

Founder, Director of Executive Talent Acquisition – EyeSpy Recruitment (iGaming Specialists) – our client is a leading global B2B content provider within the iGaming industry with over 9,000 employees. The C-level team seeks to bolster the ecosystem team that handles interactions players enjoy outside their games and connects to ecosystem elements inside games. This is a senior, data / BI-focused role that involves close collaboration with lobby specialists, promotion teams, product owners, commercial specialists, designers, business analysts, and development teams. The role is hands-on and can be based on-site in Gibraltar, Dubai, Serbia, Romania, Latvia, Malta, Isle of Man, or REMOTE.

Role focus This is a very senior data / BI position requiring thoughtful, data-driven reasoning and coordination to support a fast-moving, high-caliber team.

Responsibilities

• Define daily KPIs and maintain a clear data dictionary used to determine insights and measure success.
• Collaborate with the Lobby Specialist to set detailed tracking metrics, tagging structures, dimensions, parameters, and report frameworks.
• Work with Product and Development teams to ensure tracking requirements are correctly implemented.
• Ensure data quality by validating data against expectations, investigating issues, and escalating as needed to enable quick responses.
• Expand tracking capabilities to enable better-informed decisions about the lobby and the broader ecosystem.
• Analysis & Reporting – Analyze activity data focusing on acquisition, retention, and behavioral metrics; identify key user flows and funnels; document methodologies; review algorithmic outputs for alignment with player behavior; and support discovery and curation of game titles.
• Strategic Insight & Stakeholder Support – Identify data-driven trends to inform Commercial, Promotion / Marketing, and Product teams; define and measure success for features; perform pre- and post-launch analyses; provide timely insights to Commercial teams; present actionable insights to varied audiences.

Qualifications

Key Experience Areas

Role Details

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