The client is a leading semi-government organisation in Saudi Arabia.
The Director, Branding will be responsible for :
- Developing and execute a comprehensive brand strategy that aligns with the company's vision
- Ensuring brand consistency across all communication channels and customer touch points
- Overseeing the creation and delivery of impactful branding campaigns to drive awareness
- Ensuring all communications adhere to local regulatory requirements
- Collaborating with 3rd party agencies to produce culturally relevant and effective campaigns
- Leveraging digital platforms and experiential marketing to create strong brand experiences
- Leading and mentoring a team of brand professionals
The Director, Branding needs to have :
A strong background leading branding, corporate communications, activation, digital campaigns in the FMCG sectorSolid experience in managing global agencies / 3rd parties suppliersA hands-on, "ready to roll-up their sleeves" personalityA deep understanding of the Saudi Arabian or GCC cultural landscape#J-18808-Ljbffr