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- Bachelors / Master’s Degree or equivalent degree from an accredited academic institution
- Around 3 years post qualification experience
- Banking sector client experience preferred
Qualification
Bachelors / Master’s Degree or equivalent degree from an accredited academic institutionAround 3 years post qualification experienceBanking sector client experience preferredResponsibilities
Conducting monthly audit for all client properties to identify gaps and provide solutions for improvementResearch and implement search engine optimization recommendationsConduct keyword research using relevant toolsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeLocal area marketing (Google Maps, Waze etc.)Google My Business managementWork with editorial and marketing teams to drive SEO in content creation and content programmingTrack important SEO metrics including organic traffic, conversion rates and time spent on pageRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsFollow SEO trends and stay up-to-date with new tools and practicesOptimize pages for MobileRequirements
Proven SEO experience of minimum 3 yearsSolid understanding of performance marketing, conversion, and online customer acquisitionExperience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsBS / MS degree in a quantitative, test-driven fieldSeniority level
Seniority level
Not Applicable
Employment type
Employment type
Contract
Job function
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
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