Specialist - E-Commerce Marketing (Digital & SEO)

Overview

MAIN OBJECTIVE OF ROLE

To determine scalable growth and efficiency opportunities in paid search and digital marketing across online channels (web, mobile, app).

Responsibilities

• Develops and implements comprehensive digital marketing plans across all eCommerce channels, including SEM, paid social media, and display advertising campaigns, in line with brand plans and business priorities.
• Plans and controls the digital marketing budget, ensuring efficient spending efficiently across various channels.
• Monitors and reviews online payment transactions to understand customer behavior and identify key data points to increase conversion rates.
• Identifies new paid media channels, finds opportunities, makes recommendations, communicates them effectively to management, and executes approved initiatives.
• Maximizes conversions from various eCommerce channels by tracking and improving the customer journey, thereby positively impacting KPI for individual eCommerce channels.
• Collaborates with internal stakeholders and external partners to enhance costs efficiencies and conversion rates.
• Creates and manages a recurring plan for testing and experiments on various digital channels, capturing learnings and internalizing them.
• Forecasts demand and potential for each eCommerce channel, scaling sustainably to grow the business, benchmarking metrics and creatives against competition, and incorporating actionable insights.
• Utilizes internal tools such as Google Analytics, AppsFlyer, and Ad Platform reporting for planning and optimization.
• Improves app campaign performance and increases app retention through analysis of marketing measures.
• Defines and monitors all relevant campaign metrics and overall flydubai app performance figures.

Qualifications

Competencies

ISR Requirements

Reads and complies with the ISR policies of the Company and diligently reports any weakness or incidents to the respective Line Manager or the Information Security team. Completes all required ISR awareness sessions and follows associated guidelines in the day-to-day business operations.

#J-18808-Ljbffr