Advertising Manager
Job Title : Advertising Manager
Reports to : Senior Marketing Manager / Director Marketing & CRM
Job Location : Head office
Al Habtoor Motors is seeking an Advertising Manager to join our newly expanded Advertising Department . This person will serve as the bridge between our internal creative, social media, analytics, and external / outsourced agencies. The role demands strategic thinking, strong stakeholder management, excellent execution skills, multi-tasking, people management, and deep knowledge of advertising (traditional, digital, and social) in the UAE automotive industry within the agency environment or working directly with automotive brands.
Key Responsibilities
- Be the primary point of contact between the Advertising Department (creative, social, analytics, marketing) and external vendors (media buying, production, PR, etc.).
- Translate business objectives (sales, brand awareness, market share, customer experience) into actionable advertising plans.
- Ensure consistency of brand messaging, tone, and positioning across all AHM brands (Mitsubishi, FUSO, JAC, Bentley, Bugatti, etc.).
- Oversee budget allocation and tracking; ensure return-on-investment and manage spending efficiently.
- Monitor performance metrics and analyze campaign results to recommend improvements.
- Collaborate closely with the Creative Manager & Social Media Manager to align campaign creative & content with media strategy.
- Ensure compliance with regulatory, brand, and legal requirements (UAE advertising standards, OEM brand guidelines).
- Liaise with marketing department to ensure advertising supports commercial goals.
- Coordinate with internal and external teams to manage timelines and deliverables.
- Maintain knowledge of market trends, competition, and consumer behavior in the automotive and luxury sectors.
Skills & Qualifications Required
Bachelor’s degree in advertising, Marketing, Business, or related field.Minimum 5–7 years of advertising experience as a manager, with at least 2–3 years in automotive, luxury, or high-value consumer brands in UAE.Strong knowledge of digital advertising (programmatic, Google Ads, social media paid) and traditional media (OOH, print, TV / radio, events, product launch etc).Understanding consumer behavior in UAE automotive and luxury segments.Excellent people management and coordination skills.Strong analytical and data interpretation skills.Excellent written, verbal, and presentation communication skills.Experience managing creative or production projects.Managing multi-million AED advertising budgets.Technical Knowledge
Digital Platforms : Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube, Affiliate, SEO,SEM.Programmatic buying basics (DSP – Demand Side Platform, RTB- Real Time Bidding).Media planning & buying (Cost Per Mille, CPC – Cost Per Click, CPA – Cost Per Acquisition).Ad creative formats & specifications across digital, video, social, and OOH.Social media analytics tools.Budget management & forecasting.Reporting : Excel, Google Sheets, PowerPoint, data visualization tools.Brand / OEM compliance and UAE advertising regulatory standards.Customer journey mapping and attribution models.Must-Have
Proven track record managing full advertising campaigns in UAE.Experience across both digital and traditional channels.Ability to plan, execute, and optimize campaigns with measurable ROI.Excellent communication and stakeholder management skills.Strong organizational and project management skills.Cultural awareness and understandingExperience collaborating directly with creative and social teams.Proactive, solution-oriented mindset.Handled extensive team and projectUAE Driver’s licenseSeniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustriesMotor Vehicle ManufacturingFor more information about this employer, please refer to official job postings.
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