Content Marketing Specialist

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Create high-quality content across multiple formats blogs CRM banners landing pages press releases social copy and video scripts to support Tier 1 product launches and major global campaigns.
• Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products educates users and drives engagement.
• Produce compelling content packages for product updates and cross-BU campaigns ensuring consistency across all channels.
• Translate complex crypto and Web3 concepts into simple engaging narratives for global audiences.
• Edit and improve agency or third-party content to meet Binances brand voice and quality standards.
• Collaborate with SEO and Content teams to optimize existing content for traffic discoverability and user experience.
• Deliver content on time under tight deadlines adapting quickly to shifting campaign and product marketing needs.
• Monitor and report performance metrics (e.g. page views CTR conversions) to measure impact and guide future improvements.

Requirements

Why Binance

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice .

Required Experience :

Unclear Seniority

#J-18808-Ljbffr