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Marhaba Auctions - Lead - CRM Marketing

Marhaba Auctions - Lead - CRM Marketing

Marhaba GroupDubai, Dubai, United Arab Emirates
11 منذ أيام
الوصف الوظيفي

Overview

We are seeking an experienced and data-driven CRM Marketing Lead to own and optimize all customer lifecycle communications across multiple channels - including Web Push Notifications, App Push Notifications, Email Marketing, SMS Marketing and WhatsApp Marketing. The role will focus on both automated journeys and promotional campaigns, with a strong emphasis on customer retention, engagement and loyalty growth. The ideal candidate will have a proven track record in CRM strategy execution, marketing automation and performance tracking, as well as the ability to collaborate cross-functionally with content, design, product and sales teams.

Responsibilities

  • CRM Strategy & Execution : Develop and execute a comprehensive multi-channel CRM strategy to engage, retain and reactivate customers.
  • Manage end-to-end customer communication flows : from campaign ideation to execution and performance analysis.
  • Define and implement automated journeys for onboarding, engagement, churn prevention and win-back.
  • Channel Ownership : Lead all Web Push Notification campaigns, ensuring relevant targeting and impactful messaging.
  • Manage App Push Notifications to drive app engagement and repeat transactions.
  • Oversee Email Marketing - newsletters, promotions and lifecycle campaigns.
  • Execute SMS and WhatsApp Marketing for time-sensitive and high-impact communications.
  • Retention & Loyalty : Monitor retention metrics and identify opportunities to improve repeat purchase rates; support the development and promotion of the customer loyalty program; work with analytics to segment audiences based on behavior, purchase history, and engagement.
  • Performance Tracking & Optimization : Set KPIs for each CRM channel and ensure campaigns meet or exceed performance goals; conduct A / B testing to optimize message copy, design, timing, and targeting; analyze campaign performance data to derive actionable insights for continuous improvement.
  • Cross-functional Collaboration : Work closely with content and design teams to ensure all communications are visually engaging and brand-compliant; partner with product and tech teams to improve CRM tools, integrations, and data flows; align with performance marketing to ensure consistency between acquisition and retention efforts.

Requirements

Experience & Skills

  • 6+ years in CRM marketing, retention marketing, or lifecycle marketing, preferably in e-commerce or digital-first businesses.
  • Hands-on experience with CRM tools and marketing automation platforms (e.g., Klaviyo, MoEngage, WebEngage, Braze, or similar).
  • Proven success in managing multi-channel CRM campaigns.
  • Strong analytical skills with experience in segmentation, reporting, and data-driven decision-making.
  • Excellent copywriting skills for concise, persuasive customer communications.
  • Ability to work independently and manage multiple projects simultaneously.
  • Education

  • Degree in Marketing, Business, Communications, or a related field.
  • #J-18808-Ljbffr

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