Head of Marketing

Company Description

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe : they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.

Whatever your role, we're all here to make the customer experience as unforgettable as possible.

Our mission : to bring little moments of happiness to people.

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

Our commitment to diversity and inclusion :

Mama is an inclusive company and our ambition is to recruit and promote diverse talent. Our advertisements are gender-neutral, so the masculine gender is used here to lighten the text.

Job Description

THE MISSION?

We’re looking for a creative, driven, and digitally savvy Head of Marketing to lead the brand's commercial storytelling, audience growth, and local impact. You’ll be the heartbeat of everything that shouts “Mama!”—from digital campaigns and influencer collaborations to partnerships, content creation, and in-house activations.

Your mission, should you choose to accept it :

What You’ll Be Rockin’ :

Brand & Strategy Leadership

Own and amplify Mama Shelter Dubai’s brand presence across all platforms.

Develop and execute a 360° marketing strategy that drives awareness, footfall, and revenue.

Lead local positioning efforts that reflect both the Mama spirit and the pulse of Dubai.

Digital, Social & Content Magic

Manage and grow Mama's online presence, including website content, SEO / SEM, and paid ads.

Lead content creation for social media, email marketing, influencer collabs, and lifestyle storytelling.

Drive UGC, online reviews, and engagement—Mama’s community is your playground.

Partnerships & PR

Build creative collaborations with local brands, artists, DJs, and influencers to keep Mama top-of-mind.

Manage all PR relationships, media outreach, and storytelling that gets people talking (and tagging).

Coordinate with corporate PR & brand teams to stay on-message and on-fire.

Marketing Meets Revenue

Align with Sales & Revenue teams to create targeted promotions and campaigns that fill rooms, restaurants, and rooftops.

Track ROI and campaign performance; analyze what’s working and tweak what’s not.

Lead F&B marketing, nightlife promotions, event calendars, and cross-department support.

Team & Culture

Inspire and mentor your marketing crew and creative freelancers.

Be the voice of the guest—stay curious, creative, and in love with the local scene.

Stay ahead of industry trends, tech tools, and what’s hot in town.

What Mama’s Looking For :

5+ years of experience in lifestyle hospitality, marketing, or brand management.

Proven experience in digital marketing, social media, and content-led strategy.

Excellent communication and copywriting skills (a touch of cheeky never hurts).

Creative thinker with a data-driven mindset.

Passion for hospitality, art, music, culture, and all things cool.

Fluent in English; Arabic is a plus.

Qualifications

MADE FOR YOU? ONLY IF…

You’re the voice of the brand :

You don’t just run campaigns—you live and breathe the brand. Every post, promo, and partnership reflects your deep understanding of what makes Mama... Mama.

You hit targets with flair :

KPIs? You know them. Crush them. But you do it with style—mixing creativity with smart strategy to make the numbers dance.

You build buzz-worthy relationships :

Whether it’s the media, influencers, artists, or local legends—you connect with the right people and turn collaborations into headlines.

You create moments people remember :

From rooftop parties to viral posts, you know how to make noise in all the right ways. You bring energy, excitement, and authenticity to everything you touch.

You’re a data whisperer :

Behind the bold ideas is a brain that knows how to read the numbers. You track, analyze, and tweak until every campaign performs like a hit record.

You lead with vision :

You inspire your team, push boundaries, and keep your finger on the pulse. Trends don’t surprise you—you set them.

You speak the language of cool :

Copy, visuals, stories—your content doesn’t just sell, it connects. You make the brand feel personal, playful, and real.

YOUR LITTLE EXTRAS :

• You always follow through : When you commit, you deliver. Every time.
• Team player (and solo star) : Whether you’re working with the squad or flying solo, you nail it.
• Your vibe is positive & approachable : You’ve got that energy that lifts the room, for both your colleagues and guests.
• You know your people : You take the time to get to know your teammates and our guests. Relationships matter.
• You’ve got everyone’s back : We’re all in this together – one big family making magic happen.

Additional Information

We’re sure you know the beat :

1st verse : We set up a first telephone interview with our HR if your application moves to our rhythm.

Chorus : After the successful telephone interview, we will see you at Mama or online, be ready!

chorus x2 depending on the position)

Last verse : Mama won’t leave you wondering; you will have an answer from us whatever the outcome.

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