Senior Director of Digital Marketing

Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.

Cloudways—our managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, and reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, we’re looking for a Senior Director of Digital Marketing to help shape how we future-proof our digital properties.

This role is aligned to the Cloudways business unit. You will own the vision and strategy for the Cloudways website, optimizing web marketing operations to drive customer acquisition and revenue growth through self-serve and product-led growth (PLG). This is a senior-level role with complete ownership of our go-to-market engine (i.e., our website), requiring you to bring deep technology marketing (Martech) and digital user experience strategies across the full acquisition funnel. Using your knowledge of SaaS technology and / or eCommerce GTM models, you will identify customer lifecycle tactics to scale user conversion, encourage product adoption, and build customer loyalty through cost-effective growth strategies.

As the leader of our digital marketing function, you will manage the team responsible for conversion rate optimization, online pre-sales engagement, email marketing programs, and customer lifecycle marketing initiatives, reporting directly to the VP of Marketing. You will work within a cross-functional Marketing, Product, and Engineering matrix to ensure our website and digital properties are equipped to deliver a seamless customer user experience, grow online sales, and move prospects through the sign-up to conversion funnel, while tightly monitoring core business KPIs.

What You'll Be Doing :

• Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles.
• Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.
• Champion experimentation, utilizing analytics, A / B testing, and marketing automation tools to drive user engagement and increase conversion funnel success.
• Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey.
• Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates.
• Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack.
• Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way.

What You’ll Add to Cloudways :

What We’ll Expect from You :

Why You’ll Like Working for DigitalOcean

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