Senior Director - Head of B2B Marketing

The Head of B2B Marketing is the seniormost CEMEA marketer directly accountable for developing and maximizing the impact and capabilities of Visa's B2B marketing in CEMEA across 90 countries and territories in which Visa operates. The role reports directly to the CEMEA SVP Chief Marketing Officer and Global SVP B2B Marketing. This leader will have strong cross-function accountability and stakeholder management responsibilities interacting with senior leaders across many functions such as Sales, Products, Corp Comms, and country leadership teams.

Essential Functions :

• Set priority : Work together with CEMEA business units and sales organizations to define key priorities and set strategic direction for B2B Marketing in the Region.
• Set Strategy : Define strategies and frameworks that maximize B2B Marketing impact to the sales of Visa solutions.
• Manage the P&L : Track B2B Marketing investment and impact and recommend investments for the function.
• Lead the Organization : Elevate the function, improve team expertise, and create a sense of community.
• Implement lead generation and Account Based Management campaigns, tracking efficiency all the way to revenues.
• Define B2B Marketing content strategy including thought leadership, communication, and appropriate use of social platforms and media in general.
• Establish the use of events as a source of lead generation and relationship building, as well as enhancing Visa's brand and reputation.
• Develop, adapt, and deploy Sales Enablement materials and training on our solutions to the organization.
• Be the guardian of Visa for Business Narrative and Visual Identity and name principles.
• Lead CEMEA implementation of customer acquisition system : leverage global tech stack lead generation operating model to define customer journey mapping, lead generation campaigns, effective handoff to sales, and gather feedback for continuous improvement.
• Implement measurement framework : define best practices based on results and create a culture of sharing best-in-class frameworks and driving continuous improvement.
• Define Buyer Segments : Identify key buyer segments in the marketplace (beyond industry affiliation) and group users / clients by behavioral data for more efficient and effective targeting.
• Collaborate with B2B CoE, Digital Marketing, and Sales Excellence to deploy Technology Infrastructure for B2B Marketing including CRM system to manage relationships more effectively, CDP for greater personalization, etc.

The Head of B2B Marketing will serve as a key strategic and operating partner to the Product, Value-Added Services, and Commercial and Money Movement Solutions Business Units.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications :

12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters / MBA / JD / MD) or a minimum of 5 years of work experience with a PhD.

Preferred Qualifications :

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work : No

Employment Type : Full-time

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