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Brand Manager - Jewellery
Seddiqi Holding LLCDubai, Dubai, United Arab Emiratesمنذ أكثر من 30 يومًا
الوصف الوظيفيNegotiate with brand principals on commercial terms, margins, consignment stock and other day-to-day requirements. Assist the Head of Brands in the development and review of the contractual agreements. Monitor market intelligence provided from data analytics and recommend appropriate sales strategies for the brand, ensuring alignment with brand strategy and exclusivity. Coordinate with Retail around new products and exclusive launches to increase the brand’s reach to its exclusive customer base. Identify effective methods to increase brand image and exclusive reputation amongst the target and jewellery audience in line with the brand strategy. Coordinate the development and distribution of communication materials such as catalogs and brochures to loyal and exclusive customer base. Conduct regular visits to POSs to ensure that the Visual Merchandising and Retail Teams implement appropriate communication of exclusive brand strategy and follow brand guidelines and identify any experienced challenges with the brand. In coordination with the Principal and Head of Brand, determine models, merchandise, and units to support exclusive store openings. Identify and set key performance indicators to assess the performance of the brand. Responsible for maintaining a good and valuable relationship with brand principals, suppliers, partners and other stakeholders. Play a role in exclusive client development by maximizing the performance of a motivated, innovated, and engaged brand sales team. Hold quarterly performance review meetings with store management for each POS to discuss performance relative to expectations / plans, identify and leverage strengths, and close any identified gaps through appropriate training and support. Establish and maintain direct communication with the principal regarding events, application, inventory, etc. Develop the stock distribution, allocation, and core assortment plans, based on Principal guidelines and requirements. Communicate and discuss stock distribution, allocation, and assortment plans to relevant departments including Retail and Logistics. Negotiate with brand principals on stock exchanges, aged stock returns and incentive schemes. Propose and plan stock consolidations, slow moving stock schemes to ensure that the stock turn of the brands are at a healthy level Make decisions and communicate with Head of Brands on internal stock transfers based on Retail Team requests, ensuring alignment with Brand Strategy. Monitors and track orders, stock movement, and stock distribution, etc., in liaise with Logistics. Ensure appropriate stock to sales ratio to avoid overstocking as it contradicts the exclusivity of brand image. Develop the Marketing Budget; liaise with Finance and Marketing, taking into consideration Principal requirements, guidelines, brand strategy, and purchasing budget. Communicate Marketing Budget with Head of Brand to provide inputs and obtain approval from relevant authorities. Work alongside the Marketing Team to develop and execute the Marketing Plan in alignment with the brand strategy and brand exclusivity. Measure the impact / success rate of the marketing plans on brand performance following the execution of the marketing initiative. Participate in marketing activities involving events, campaigns, and PR to increase brands’ image of exclusivity. 5-8 years job related experience and 5 years of experience in brand management of jewellery and watches. Solid Understanding of Commercial Brand Management and Marketing Principles. Experience in inventory management and marketing principles. Experience in managing jewellery and exclusive brands. Mid-Senior level Full-time Management Industries Retail
Seddiqi Holding is a Family-owned and managed company with a unique, diversified portfolio of businesses and brands across numerous sectors. The business includes Ahmed Seddiqi, Seddiqi Properties, Swiss Watch Services and Mizzen.
Seddiqi Holding is seeking a Brand Manager - Jewellery who will have the overall responsibility for effectively positioning and differentiating the assigned Jewellery Brand within AS brand portfolio, ensuring compliance of the brand strategy to AS and the Principal’s target market, through ongoing analysis and knowledge of category dynamics and brand image.
Responsibilities
Strategic Contribution
- Formulates and implements brand strategy and plans to ensure that it is aligned with the objectives of the jewellery division and the organization.
- Develops and manages the individual business plans and conducts a bi-annual business review with the Head of Brands, Commercial Director and General Manager.
- Prepare a 3-year business strategy for the brands managed.
- Proposes the pricing and discount strategy for the brands in line with principal strategy and guidelines, regional and territorial needs to the Head of Brands.
- Proposes sales targets based on historical sales figures, seasonality, market trends and brand potential to the Head of Brands, in coordination with Retail and Finance.
- Proposes purchasing budgets and manages purchases to optimize inventory and maximize sales potential.
- Spearhead communication of market-wide jewellery client development strategy to all relevant departments and staff to ensure individual objectives established for each location and POS reflects and supports the larger divisional jewellery objective.
- Propose initiatives to increase the average price and the High jewellery sales of the brands managed.
- Support the Head of Brands with the onboarding of potential jewellery and exclusive partners / principals to be added to AS and ensure the brand possesses and fits the luxury jewellery characteristics.
Operational Accountabilities
Relationship Management
Inventory Management
Marketing
Qualifications
Seniority level
Employment type
Job function
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