Marketing Executive -Email, CRM and WhatsApp

Marketing Executive -Email, CRM and WhatsApp

Dubai, United Arab Emirates | Posted on 08 / 05 / 2025

HQMena is a leading events and exhibitioncompany specializing in the financial services, fintech, and tradingindustries. We organize premier global events such as Forex Expo, Money Expo,and Crypto Expo, connecting industry leaders, investors, and innovators.

At HQMena, we foster creativity, teamwork, and excellence. We offer a dynamicwork environment where talent is recognized, and professional growth isencouraged.

Job Description

We are seeking a data-driven and detail-oriented Email,CRM & WhatsApp Marketing Executive to lead our targeted communicationstrategy. This role is essential for driving attendee registrations, nurturingleads, and maximizing engagement for our global exhibitions. You will managesegmented email campaigns, maintain CRM accuracy, and execute high-impactWhatsApp broadcast campaigns tailored to key audiences.

Key Responsibilities :

• EmailMarketing - Plan, write, and schedule targeted email campaigns foraudience segments (traders, IBs, investors, exhibitors).
• Buildand manage automated workflows for registrations, reminders, andre-engagement.
• A / Btest email content, subject lines, and CTAs to optimize open andconversion rates.
• Ensureemail design is responsive, visually appealing, and compliant with GDPRand anti-spam regulations.
• Maintainand segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audiencebehavior and registration stage.
• Coordinatedata sync between CRM, registration platforms, and lead capture systems.
• Monitorengagement metrics (open rate, CTR, bounce rate) and use insights torefine outreach strategies.
• Supportsales and operations teams with tailored CRM campaigns and lead tracking.
• WhatsAppCampaign Management - Plan and execute WhatsApp broadcast campaigns viaplatforms like Twilio, Interakt, WATI, or Zoko.
• Segmentrecipient lists (IBs, VIPs, speakers, exhibitors) and tailor content forhigh engagement.
• Createclear, action-driven WhatsApp messages for reminders, QR codes,confirmations, and announcements.
• Trackdelivery and response rates to improve campaign timing and content.
• Coordinateclosely with operations to address real-time questions or last-minuteupdates via WhatsApp.
• Workwith designers and content writers to develop creative assets forcampaigns.
• Collaboratewith sales on exhibitor / sponsor communication and database outreach.
• Assistwith post-show nurturing campaigns and feedback collection.

Requirements

Requirements :

Why Join Us?

If you're passionate about email marketing, CRM and WhatsApp Marketing and want to be part of a fast-growing events company in Dubai , we invite you to join HQMena's marketing team!

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