Trade Marketing Manager - eCommerce

Main objectives

The Trade Marketing Manager plays a pivotal role in bridging the gap between marketing and sales by

developing and executing trade strategies that drive brand visibility, shopper engagement, and sales

performance across all retail channels. This role is responsible for planning, coordinating, and evaluating trade promotions, activities, and retailer collaborations to ensure alignment with brand strategies and commercial objectives.

Key responsibilities

Trade Strategy & Planning

• Develop and implement annual trade marketing plans per channel and customer.
• Align with sales and brand teams to translate brand strategies into effective customer-facing

initiatives.

promotions, and product launches across top retailers

Promotion Management & Channel Execution

guidelines.

while improving market share.

Budget Management, Controls & Analysis

new ones.

Qualifications and experience

eCommerce.

across all levels of the organization.