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Manager - Trade Marketing
Rivoli GroupDubai, Dubai, United Arab Emiratesمنذ أكثر من 30 يومًا
الوصف الوظيفيElevated brand presence and visibility across all key retail partners Strong ROI and execution of trade campaigns in line with brand guidelines Effective collaboration with internal and external stakeholders Timely delivery of initiatives and adherence to budget Positive feedback from retail partners and principals on brand execution Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree is a plus) 5–7 years’ experience in Trade Marketing or Retail Marketing, preferably within luxury, fashion, lifestyle, or FMCG industries Proven ability to drive in-store engagement and deliver commercial impact through marketing initiatives Strong understanding of retail environments and consumer / shopper behavior Experience managing cross-functional projects and multiple stakeholders Proficiency in MS Office (Advanced Excel and PowerPoint essential) Strong analytical, presentation, and project management skills Creative thinker with a strong eye for detail and brand aesthetics UAE driving license preferred (travel within the region is required) Arabic language skills are an advantage, but not mandatory
The Trade Marketing Manager will take full ownership of the trade marketing strategy and execution across all retail channels within the GCC and Middle-East region. This role is critical in strengthening brand equity at the point of sale, optimizing in-store visibility, and driving consumer engagement and sell-through. Responsibilities include leading the planning, execution, and performance evaluation of all trade marketing initiatives, while ensuring seamless collaboration between internal teams, brand principals, retail partners, and external vendors.
Job Description
- Strategize and lead all trade marketing initiatives, aligning brand objectives with commercial goals across retail environments
- Develop and execute retail marketing calendars and customized activation plans in coordination with brand principals and retail partners
- Oversee in-store visibility and visual merchandising strategies, ensuring brand consistency and premium execution across all POS touchpoints
- Lead seasonal and tactical campaigns, including product launches and promotional initiatives, from concept to implementation
- Conduct regular market visits to monitor POS execution, identify opportunities, and support field teams in optimizing brand presence
- Collaborate with the Sales Team to develop and implement permanent visibility solutions that reinforce brand identity
- Manage the trade marketing budget, ensuring optimal allocation of resources and ROI on all activations
- Lead relationships with agencies, suppliers, and vendors, overseeing the production, logistics, and installation of marketing materials
- Work cross-functionally with sales, marketing, logistics, and product teams to ensure aligned go-to-market strategies
- Analyze campaign performance, shopper behavior, and category trends to optimize future trade plans
- Own the end-to-end process for POS material warehousing, inventory control, and distribution
- Provide strategic and operational support to the Sales Director and commercial team for various sales and marketing projects
Key Success Indicators
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