Senior Manager, Product Marketing (Europe, EEA)

Overview

OKX is a leading crypto exchange and the developer of OKX Wallet, providing access to crypto trading and decentralized applications. We are a trusted brand by institutions and are backed by Proof of Reserves. We foster a friendly, rewarding, and diverse environment across our global offices.

About The Opportunity : Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. Your work will contribute to the growth and adoption of decentralized technology.

About The Team

The Senior Product Marketing Manager sits within the Global Product Marketing team, responsible for bringing OKX’s product story to market. This role focuses on growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution. You will collaborate with Product, Business, Customer Support, Regional General Managers, and Marketing teams to adapt global messaging for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in a key growth market.

What You’ll Be Doing

• Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users.
• Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
• Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances.
• Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
• Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
• Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
• Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
• Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.

What We Look For In You

Perks & Benefits

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Job Requirements

Candidates should have at least 10 years of product marketing experience, particularly in consumer tech, fintech, or the crypto industry.

A strong understanding of financial markets and digital marketing, along with experience in community building, is essential.

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