Business Analyst - Wealth Management

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Position Details :

• Online / Mobile Banking Business Analyst
• Understanding product / services migration from ENBD Online / Mobile Banking to EI, especially for EI Wealth Management.
• Act as Business SPOC for EI WM, gathering requirements from Product, Advisory, Operations, etc., to enhance products / services for better sales and customer experience.
• Coordinate with IT / OBMB teams to ensure smooth transition of products / services to EI, prioritizing phases based on business needs.
• Incorporate existing rules, logic, and validations into user stories.
• Collaborate with design teams to update look and feel of products / services as per EI WM requirements.
• Assist in testing post-transition to ensure proper functionality and propose changes as needed.
• Lead validation of labels, texts, images, notifications, customer messages, product names, features, charges, T&Cs, etc., especially those not covered by CMS.
• Support rules creation for analytics and personalization.
• Coordinate with marketing / portfolio teams for images, card artworks, promotional rules, etc.
• Help identify existing business rules, logic, and product configurations in channels.
• Validate other Wealth Management products and compliance rules like account opening and transfer screenings.
• Review acceptance criteria and test cases to ensure coverage of all logic.

Additional Details :

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