Assistant Marketing Manager - IMC Strategy (Arabic Speaker)

Overview

Position Summary

We are seeking a talented Assistant Marketing Manager to drive business growth by creating successful partnerships, co-marketing opportunities with Operators partners, and plan innovative event activations that are aligned with Mobile eXperience (MX) IMC strategy, and deliver measurable results.

Responsibilities

• Identify, develop and execute innovative partnership strategies with global and local brands, to elevate Samsung’s leadership in mobile innovation and reach new audiences
• Conceptualize and lead end-to-end planning of events, product launches, pop-ups and product experiences that highlight Samsung’s ecosystem of mobile products
• Deliver high-quality, on-brand event experiences that effectively connect consumers with products through storytelling, immersive consumer journey and interactive engagement touchpoints
• Negotiate collaboration opportunities with partners to maximize reach and impact
• Collaborate with B2C Operators Sales team in Samsung and MarComm team in Operator Partners to develop, propose and implement joint marketing plans and campaigns to maximise brand visibility, product adoption, and sales through Operators’ channels
• Manage global and local asset distribution to support Operators’ marketing activities for Mobile product launches
• Lead end-to-end execution of marketing campaigns (Events, Partnerships and Co-Marketing with Operators), including budget planning, briefing, campaign development, stakeholders’ approvals and implementation
• Monitor, measure and report performance and optimisations of Events, Partnerships and Operators’ Co-Marketing activities across all channels for 360 campaigns (On-Ground Activations, Digital, Social Media, CRM, Influencers, PR & Paid Media)
• Work closely with all Mobile eXperience (MX) & Corporate Marketing team members to ensure channel strategies are aligned with business objectives, brand voice and IMC strategies, and to ensure on-time execution and KPI achievements

Qualifications

Benefits

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