Senior Product Marketing Manager

K EY RESPONSIBILITIES

Lead GTM Strategy & Execution : Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.

Feature Prioritization : Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.

Messaging & Story Telling : Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.

Content Development : Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.

Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).

Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.

Performance Tracking & Optimization : Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto / Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.

5. Exceptional communication and storytelling skills, with both technical and creative expertise.

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