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Marketing Specialist

Marketing Specialist

MicroVision IT Solutions, , United Arab Emirates, United Arab Emirates
منذ أكثر من 30 يومًا
الوصف الوظيفي

1. Growth Marketing & Performance Optimization

  • Develop and execute high-ROI paid marketing campaigns across Google Ads, Facebook, TikTok, and Instagram.
  • Optimize campaign performance using analytics tools such as Google Analytics, Mixpanel, and Hotjar.
  • Conduct A / B testing and user behavior analysis to enhance conversion rates and engagement.
  • Utilize performance marketing techniques to maximize ROI and reduce customer acquisition costs.
  • Develop data-driven strategies to improve digital marketing KPIs such as CTR, CPA, and ROAS.
  • Design and implement customer acquisition funnels tailored for SMEs and enterprises.
  • Drive lead generation through cold outreach, content marketing, referral programs, and strategic partnerships.
  • Optimize landing pages and website content to enhance lead conversion rates.
  • Collaborate with sales teams to ensure seamless lead handoff and conversion tracking.

3. Content Marketing & Social Media Management

  • Create compelling content, including blogs, case studies, infographics, and social media posts, to reinforce Microvision's value proposition.
  • Manage SME-focused platforms such as WhatsApp, LinkedIn, and Twitter to build an engaged community.
  • Develop and execute content strategies that align with audience needs and business objectives.
  • Leverage video marketing, influencer collaborations, and user-generated content to drive brand awareness.

    • 4. Strategic Partnerships & Collaborations

  • Establish and maintain partnerships with logistics providers, digital agencies, and complementary businesses.
  • Collaborate with industry stakeholders to enhance brand credibility and market reach.
  • Work with sales and business development teams to execute event marketing, sponsorships, and networking initiatives.
  • Identify co-marketing opportunities with strategic partners to expand customer acquisition channels.

    • 5. CRM & Customer Retention

  • Develop and execute customer onboarding campaigns to ensure seamless adoption and quick value realization.
  • Leverage email marketing platforms (Mailchimp, HubSpot) to nurture leads and improve retention.
  • Implement loyalty and engagement programs to enhance customer lifetime value (LTV).
  • Monitor customer feedback and insights to refine marketing strategies and enhance user experience.

    • Requirements :

  • Startup Mindset & Execution Focus – Hands-on, adaptable, and resourceful in a fast-paced environment.
  • Data-Driven Decision Making – Ability to analyze KPIs (CAC, LTV) and optimize strategies in real time.
  • Creative & Strategic Thinking – Expertise in executing high-impact, cost-effective marketing campaigns.
  • Strong Communication & Storytelling – Ability to craft compelling narratives and present strategies effectively.
  • Customer-Centric Approach – Deep understanding of SME pain points and decision-making processes.
  • Regional Expertise – Knowledge of UAE and GCC market trends, consumer behavior, and relevant digital platforms.
  • Experience in Digital Tools – Familiarity with marketing automation tools, CRM software, and data analytics platforms.

    • What Sets You Apart :

  • Ownership & Vision – Proactive leadership in shaping the marketing roadmap with strategic insights.
  • Team Leadership – Experience in managing design, content, and performance marketing teams for cohesive campaigns.
  • Sales Alignment – Strong collaboration with sales teams to drive event marketing and lead generation.
  • Strategic Partnerships – Proven ability to develop relationships with complementary platforms and partners.
  • Industry Knowledge – Understanding of e-commerce, SaaS, or digital service models to drive effective marketing strategies.
  • Innovation & Growth Hacking – Ability to experiment with unconventional marketing tactics to drive rapid growth.

    • Microvision, headquartered in Dubai UAE, brings both a DNA in innovation and decades-long expertise adding value to the Government sector, Enterprise, and SME in the Gulf.

    #J-18808-Ljbffr

    إنشاء تنبيه وظيفي لهذا البحث

    Marketing Specialist • , , United Arab Emirates, United Arab Emirates

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