Purpose of the role
The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude, and supportive of the team at all times.
Core Responsibilities
Client Management
- Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
- Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
- Participating in new business pitches by providing research support and coordination
- Assists with the coordination of press tours, events and review programmes
Media Relations
Understands and avidly follows the news agenda, positioning clients and products within the wider news narrativeResearches and identifies appropriate journalists, bloggers and analysts on an on-going basisDevelops and strengthens existing media relationships for self and the teamMonitors relevant news sources and alerts the team to relevant breaking news opportunitiesUnderstands and identifies strong news angles and media opportunitiesSecures on-going and regular media opportunities such as columns and Q&AsOrganises and coordinates media interviews and press briefingsContent
Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality contentCreates press materials and compelling content for both traditional and digital mediaCreates valuable and insightful briefing sheets to assist clients with their press communicationsUnderstands and develops knowledge around finding a good news angles or hooksTakes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the clientWorks with content specialists to ensure a consistent level of quality for all written contentDigital / Social media
Provides social media execution and management of related digital activityImplements and maintains social media communities, campaigns and projects for digital clientsDevelops compelling and impactful digital content and integrated campaigns for both current and prospective clientsContributes to client growth and impact across the full spectrum of social media channelsProduction of social first copy for all channels using appropriate techniques and language relevant to each platformTeam Working and Development
Ensures personal and deliverable client objectives are met on an ongoing basisAccurately reports activity levels and regularly completes timesheets to ensure correct allocation of client dutiesEscalates general new business requests to appropriate team members, acting as a first point of contact for external enquiriesWorks closely with line manager to maximise own strengths, improve weaknesses and support individual and team career developmentSupports with the training of graduates and interns wherever possibleRegularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledgeReporting and analysis
Tracks and reports on media activity, including coverage reports, press clippings, online media engagementEnsures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign DirectorCommunicates account performance internally at account reviewsProvides reports to the Campaign Director or senior management team on requestGeneral
Supports the Campaign Servicing team on ad hoc initiatives and projectsTakes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and workSupports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral schemeContributes and supports the continuous improvement of systems, practices, and policiesAbout you
Relevant experience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive levelProven written and spoken ability in Arabic and EnglishThorough knowledge of PR and media : print and broadcastAttention to detailCreative thinkingUnderstanding of client business issues and requirementsHighly developed presentation skillsUnderstanding of market research and analysisAbility to delegate effectivelyCalmness under pressure and ability to achieve tight deadlinesProven ability to keep abreast of current affairs and relate them to client situationsPolished and professional appearance