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Marketing Manager - Heavy Machinery

Marketing Manager - Heavy Machinery

Al Marwan Group, Sharjah Emirate, United Arab Emirates, Sharjah Emirate, United Arab Emirates
منذ يوم 1
الوصف الوظيفي

Overview

Al Marwan Heavy Machinery, established in 1978 in Sharjah, UAE, is a leading one-stop shop for heavy equipment rental and sales. Al Marwan offers an exclusive selection of brand-new heavy equipment, backed by dedicated authorized dealer support, and stands out in its comprehensive approach to machinery solutions, which includes rental services with certified operators, real-time telematics, and on-site maintenance to ensure maximum uptime and efficiency.

Responsibilities

Stakeholder & Agency Leadership

  • Act as the single point of contact between business stakeholders and the Marketing Team .
  • Own briefs, priorities, SLAs, timelines, and approvals ; run weekly stand-ups and status reports.
  • Maintain brand governance : guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

  • Build the annual / quarterly marketing plan aligned to sales targets.
  • Own the marketing budget across digital, campaigns, events / exhibitions, marketplaces, and merchandising / Outdoor media ; track CPL / CPOpp / CPSale and reallocate to winners.
  • Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment / market.

    • Digital & Performance Marketing (Demand Gen)

  • Strong understanding of SEO , Paid Ads (Google, Meta, LinkedIn), Email Marketing , and CRM strategies, with the ability to align them to lead generation and conversion goals.
  • Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest, HubSpot / CRM systems) to interpret performance data and support decision-making.
  • Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

    • Marketplaces, Website & Content

  • Supervise listings on industry marketplaces (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos / short walk-around videos, and refresh cadence.
  • Oversee website product catalog , category pages, blogs / case studies; coordinate photo / video shoots and asset libraries.
  • Design and monitor lead routing, scoring, and SLAs (speed-to-lead, first-response time); coordinate with Sales on MQL→SQL→Deal definitions.
  • Oversee nurture journeys (email / WhatsApp), newsletters, and re-engagement plays.
  • Own data hygiene across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL / CPA / ROAS reporting.
  • Plan and deliver trade shows, open-yard days, product demos / roadshows from concept to ROI reporting.

    • Reporting & Compliance

  • Publish weekly / monthly performance reports : pipeline, CPL / CPA, channel ROI, inventory days-to-sale.
  • Ensure all communications meet legal / compliance standards and holding-company policies.

    • Qualifications & Experience

  • 7–10+ years in B2B marketing, ideally heavy equipment / machinery, automotive / commercial vehicles, industrial trading or related sectors in the GCC.
  • Proven stakeholder management and agency / vendor leadership .
  • Hands-on command of SEM / Performance Marketing , SEO / CRO , and content for lead gen.
  • Skilled in budget ownership and performance reporting ( CPL, CPOpp, CPSale, pipeline impact ).
  • CRM experience (Preferable HubSpot ).
  • Bachelor’s in Marketing / Business / Communications; certifications (Google Ads, GA4) are a plus.

    • Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing
  • Industries : Machinery Manufacturing, Industrial Machinery Manufacturing, and Agriculture, Construction, Mining Machinery Manufacturing

    • We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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    إنشاء تنبيه وظيفي لهذا البحث

    Marketing Manager • , Sharjah Emirate, United Arab Emirates, Sharjah Emirate, United Arab Emirates

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