Overview
Job Title : Marketing Manager – Events (B2C / B2B)
Location : Dubai, UAE
Salary : Up to 15,000 AED per month (depending on experience)
About the Role - We are seeking a dynamic and creative Marketing Manager with a strong background in B2C and B2B live events, sports events, and corporate / community engagement. The role leads the marketing strategy and execution for large-scale events to maximize reach, engagement, and ticket sales. Expertise in social media marketing, content creation, and digital campaigns is required, with a proven ability to drive audience growth and brand awareness.
Important : Mandatory background in events agency, live events, sports events, or entertainment industry.
Responsibilities
- Develop and execute integrated marketing strategies for B2C and B2B events, including live shows, sports activations, and corporate / community events.
- Manage digital and social media campaigns (Facebook, Instagram, TikTok, LinkedIn, YouTube, X / Twitter) to build event awareness, drive engagement, and convert followers into attendees.
- Oversee the creation of marketing materials (content, visuals, videos, emailers, press releases, landing pages) to support event promotions.
- Build and maintain community engagement plans, leveraging partnerships, influencers, and local networks to grow audience participation.
- Plan and monitor paid advertising campaigns (Google Ads, Meta Ads, SEO / SEM) to optimize ROI.
- Collaborate with internal teams, event organizers, agencies, and sponsors to ensure consistent brand messaging.
- Track, analyze, and report on marketing performance (ticket sales, engagement rates, lead generation).
- Stay updated on industry trends and emerging marketing tools to keep campaigns fresh and competitive.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field.5+ years of experience in marketing within an events agency, live events, sports events, or entertainment industry.Proven track record in B2C marketing campaigns and community-driven engagement.Strong expertise in social media marketing, including content creation, paid campaigns, and analytics.Knowledge of B2B event marketing is an advantage (exhibitions, trade shows, conferences).Excellent communication, project management, and stakeholder coordination skills.Creative mindset with the ability to work in fast-paced, deadline-driven environments.Key Skills
Community Building & Influencer MarketingEvent Promotion & Audience EngagementAnalytics & ReportingBudget ManagementNote : Only shortlisted candidates will be contacted.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
MarketingIndustries : Events ServicesWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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