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Senior Product Marketing Manager, Institutional (EMEA & APAC)
OKXDubai, Dubai, United Arab Emirates7 منذ أيام
الوصف الوظيفيSupport the Head of Institutional PMM by turning strategy into executable plans, coordinating teams, and delivering product launches and campaigns Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features Develop and manage strategic partner marketing initiatives across target regions Create and oversee thought leadership programs that reinforce product positioning and industry narratives Develop content strategies that establish OKX as a market authority Collaborate with institutional business teams including business development, account management, sales enablement, and product Ensure consistent, cohesive product messaging across all touchpoints 10+ years of product marketing experience focused on institutional clients Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience Proven marketing experience across EEA, UAE, and APAC regions Experience with localization strategies and account-based marketing (ABM) programs Understanding of financial markets and OTC trading Knowledge of regulatory environments across target regions including MiFID II Strong expertise in direct, digital, and content marketing Ability to communicate complex products clearly to diverse audiences Experience developing successful thought leadership initiatives Competitive total compensation package L&D programs and Education subsidy for employees\' growth and development Various team building programs and company events More that we love to tell you along the process!
Who We Are
OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are trusted by hundreds of institutions seeking access to crypto markets and are backed by Proof of Reserves. Our global offices are united by core principles : We Before Me, Do the Right Thing, and Get Things Done.
OKX is part of OKG, a group that brings the value of Blockchain to users worldwide through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
As our Institutional Product Marketing Lead for EMEA & APAC, you will shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.
About the team : You will join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Product Positioning
- Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
- Adapt global house messaging to local market needs
Sales Enablement
Go-to-Market Leadership
Content & Thought Leadership
Cross-Functional Partnership
What We Look For In You
Professional Background
Regional Expertise
Industry Knowledge
Marketing Skills
Perks & Benefits
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