Section Head - Content Planning

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Overview

The Section Head - Content Planning is responsible for the development of content across social media, websites and news media in line with the Communications Plans set by the Comms and Media Relations team. He / she is responsible for the creation of social media content, website content and press releases to support the GDMO strategic vision and alignment to communicating and promoting the Dubai Key Messages, a matrix of communication messages aligned with the Dubai Vision. He / she is additionally responsible for supporting the Strategic Relations Director with Crisis Communications content, including statements and fact sheets, in case of crisis situations. The Section Head - Content Planning is also responsible for the development of the Content Planning team, in both technical and soft skills, using on-the-job training as well as in-person or online classroom training. The role holder is expected to demonstrate leadership skills, financial and budget management acumen and carry out his / her duties in accordance with the relevant business policies and procedures.

Responsibilities

General Responsibilities

• Manage the implementation of the strategic vision for Content Planning, to achieve the strategic objectives set out for the department in line with the overall GDMO strategic vision.
• Develop and maintain excellent working relationships with Directors across GDMO, working together when needed to support and deliver the GDMO strategy.
• Drive collaboration between Content Planning and Comms and Media Relations, to drive content and campaign planning, development and execution in line with the Communications Plans.
• Manage the Content Planning team in their day-to-day and project work, providing technical skills support and direction to ensure smooth and successful delivery of results and strategic projects / initiatives in line with the GDMO strategic vision.
• Produce monthly KPI reports, providing supporting documents used to capture and calculate the KPI metrics.
• Develop talent within the Content Planning team through on-the-job training and other training (online and classroom), covering both technical and soft skills.

Content Planning

News / Editorial Content

Crisis Communications

Paid Campaigns for B2B Accounts

Qualifications

Experience Required

Education And Qualification Required

Key Performance Indicators

Job Category : Media

Advertiser : Dubai Government Media Office

Educational level : Master

Required Nationality : UAE Only

Monthly Salary : 30001-40000

Schedule-Time : Full time

Job Posting : 27 / 08 / 2025

Unposting Date : 26 / 09 / 2025

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