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Head of Marketing - iGaming

Head of Marketing - iGaming

BettingJobsUnited Arab Emirates
منذ يوم 1
الوصف الوظيفي

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Associate Director | iGaming Recruitment

BettingJobs is working with a new iGaming operator looking to grow its presence in the UAE market. This company is very much a start-up, and this Head of Marketing role will be one of the first hires.

Responsibilities :

  • Lead end-to-end marketing campaigns across :
  • Offline : Billboards, radio, newspaper, sponsorships, street activations
  • Non-traditional funnels : influencers, communities, content loops, local initiatives
  • Design and execute campaigns tied to real-time pop culture, live events, and internet trends
  • Coordinate closely with product and design teams to ensure seamless user journey from ad to gameplay
  • Manage and continuously improve performance across key metrics :
  • CAC, ROAS, LTV, CTR, CPC, CPM, Conversion Rate, Retention
  • Run A / B tests on creatives, copy, landing pages, and messaging
  • Oversee full funnel tracking using tools like GA4, Meta Ads Manager, TikTok Ads Manager
  • Lead messaging, copy, and creative hook ideation tailored to each market segment
  • Build a culturally relevant brand that resonates with diverse player profiles
  • Maintain competitive differentiation through compelling, locally adapted content
  • Track competitive campaigns, media mix, and offers
  • Rapidly respond with optimised counterstrategies
  • Continuously experiment with new channels and formats to discover performance edge
  • Deliver weekly / monthly marketing reports with strategic recommendations
  • Collaborate with BI, product, and VIP / CRM teams to align campaigns with player behaviour and lifecycle
  • Manage relationships with creative agencies, local media, and tech vendors

Requirements :

  • 5+ years in digital and creative marketing, preferably in iGaming
  • Proven success running paid media at scale across Meta, Google, TikTok, etc.
  • Strong portfolio of trend-driven, culturally relevant campaign execution
  • Experience managing offline channels (billboards, radio, OOH)
  • Ability to launch timely campaigns tied to memes, events, and social trends
  • Experience with non-traditional and viral growth funnels
  • Mastery of CAC, ROAS, LTV, CTR, CPM, Retention, Conversion
  • Deep understanding of local market behaviours and how to tailor messaging
  • Strong in GA4, Meta Ads Manager, TikTok Ads, tracking systems
  • Experience working with product, VIP, CRM, and content teams

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Gambling Facilities and Casinos

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