Marketing Specialist

Overview

The Museum Marketing Specialist plays a vital role in promoting the museum’s exhibitions, programs, and initiatives. This position is responsible for developing and implementing marketing strategies to increase visitor engagement, enhance the museum’s public image, and achieve attendance and revenue goals.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, print, and social media channels to promote museum events, exhibitions, and educational programs.
• Collaborate with curators, educators, and other museum staff to generate compelling content highlighting the museum’s offerings.
• Manage the museum’s social media presence, including content creation, scheduling, monitoring, and community engagement.
• Oversee the design, production, and distribution of promotional materials such as brochures, flyers, newsletters, and press releases.
• Coordinate with external partners, sponsors, and media outlets to maximize publicity opportunities.
• Monitor and analyze marketing campaign performance using analytics tools; prepare regular reports and recommendations for improvement.
• Assist in organizing special events and public programs that align with the museum’s mission and attract diverse audiences.
• Maintain and update the museum’s website with current events, news, and resources.
• Stay informed about industry trends and best practices in museum marketing and visitor engagement.

Required Qualifications

Preferred Qualifications

Job Details

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