B2B & Product Marketing Director - CEMEA

The B2B & Product Marketing Director (CEMEA) will report to the Sr. Director of Field & Partner Marketing and is responsible for driving field marketing activations in the CEMEA region.

This role will lead all aspects of Visa Direct Field Marketing across all audiences priority markets and the new expanded product portfolio as a strategic regional partner to the CEMEA Visa Direct product and sales teams.

Key Responsibilities :

• Lead Visa Direct Field Marketing in CEMEA : Oversee all field marketing activities for Visa Direct in the CEMEA region ensuring alignment with business goals and priorities.
• Engage Senior Leaders : Collaborate with senior Visa Direct product and sales leaders to align marketing programs with business objectives driving new revenue sales opportunities and increasing transaction volumes.
• Execute Strategic Marketing Plans : Implement strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals including awareness demand generation solution partner programs and enduser campaigns.
• CoMarketing Engagements : Drive B2B2B and B2B2C comarketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation promotions and webinars.
• Event Activation : Manage activation for key regional events supporting preevent duringevent and postevent promotion of Visa Direct to enhance client engagement with sales.
• Localization of Content : Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEAspecific marketing content to address regional use case needs.

Key Internal Partners :

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Bachelors degree required / MBA preferred

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work : No

Employment Type : Fulltime

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