Head of Trade Marketing - Leading FMCG Distributor

We are partnering with one of the UAE's most established FMCG distributors - a business with decades of heritage and a reputation for reliability, long-standing brand partnerships and deep market access. With a strong presence across modern trade and food service athe company represents a diverse portfolio of global household names across food, beverage and personal care categories. Known for its operational excellence and trusted relationships with both retailers and brand principals, this organization plays a pivotal role in driving category growth and execution across the region.

Lead the annual trade marketing strategy across all channels, aligning brand objectives with customer needs to drive sell-out

Localize global brand and category strategies into impactful, channel-specific in-store plans and activation calendars

Oversee the development, production and timely deployment of POS materials, promotional tools and visibility assets

Collaborate with sales and key accounts to build and execute joint business plans, promotions and tailored retail programs

Monitor ROI and effectiveness of campaigns, ensuring commercial impact and budget efficiency

Act as the main point of contact for brand principals on all trade marketing matters, ensuring alignment and execution excellence

Lead, mentor and develop the trade marketing team while building broader internal capabilities across customer and shopper marketing

8-15 years of experience in Trade Marketing, Shopper Marketing, or Sales within FMCG - ideally with both brand and distributor exposure.

Proven success in in-store activation, customer engagement and retail campaign execution.

Strong understanding of the UAE and GCC retail landscape.

A commercial mindset with strong project management skills and cross-functional leadership experience.

Fluent in English; Arabic is a plus.

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