Head of Brand Marketing

Overview

Born in Dubai in 2016, SQUATWOLF started from a simple idea, creating gymwear that moves with you, pushes limits, and builds a global community of athletes. We’re more than just a gymwear brand, we’re a movement built on strength, hustle, and heart.

What started in the Middle East has grown into a worldwide pack, with customers and athletes in 100+ countries repping the wolf. At SQUATWOLF, we don’t settle, we evolve. Every collection, every drop, every move we make is designed to elevate the human experience and help people become stronger, not just in the gym, but in life.

SQUATWOLF.COM

SQUATWOLF is seeking a Head of Brand to set the strategic direction of the brand and build outstanding brand equity. This is a high-impact leadership role responsible for elevating SQUATWOLF’s global desirability, cultural relevance, and brand engagement across multiple markets.

The company is currently focusing its branding efforts on brand storytelling, campaigns, social media, events, community building, and influencer marketing and is looking for someone who can further elevate the brand, expand its positioning into different markets, and oversee brand building across the right channels.

The ideal candidate is a brand visionary and strategic leader, someone who can not only execute but also adapt and scale SQUATWOLF’s brand identity across diverse markets, cultures, and consumer segments. This person will be responsible for ensuring cultural and market relevance, and maximizing the impact and efficiency of brand-building investments while applying the brand positioning effectively across different geographies.

Key Responsibilities

• Brand Strategy & Market Expansion

Ensure that SQUATWOLF’s brand positioning is effectively applied across different markets, maintaining consistency while allowing for cultural adaptability.

Oversee 360-degree brand campaigns that drive awareness, engagement, and loyalty.

Define and execute a high-impact social media strategy that drives brand engagement, organic reach, and cultural relevance.

Lead community-building initiatives, ensuring SQUATWOLF becomes a movement, not just a brand.

Own and manage brand-building budgets, ensuring maximum impact and ROI.

Requirements

Why Join SQUATWOLF?

Apply Now

If you’re a brand leader, cultural strategist, and marketing innovator looking to build one of the most desirable fitness brands globally, we’d love to hear from you!

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